The purpose of the “Love Your Liver!” (#LoveYourLiver) campaign is to educate the public and at-risk populations about liver disease and thereby help to prevent hepatocellular carcinoma (HCC). By pairing Valentine’s Day, a well-known holiday dedicated to love, with HCC, a serious disease that often goes undetected, the subject matter will be more approachable, and more memorable. We hope to support physicians to carry out patient education on HCC risk reduction.